Welcome to Fabryka Kompetencji
We would like to present you the latest range of training, which was based on the needs expressed by our clients.
We will make sure that you are satisfied with our training and we will help in the implementation of new skills.
In our activities At each stage of cooperation we always focus on professionalism, ethics in business and we care about good relationships. The delivered knowledge is based on professional experience and on the latest strategies in marketing, management and personal development (including St. Covey, B. Tracy, P. Kotler). We work both with large companies, corporations, local government units and we also support SMEs, still keeping in mind the individual training needs of each of our clients. Preparing the training, we adjust it to the specificities and business profile. This gives us confidence that the prepared program and content of the training is tailored to the needs and expectations of customers and trainees.
Knowing that training is a long process, we support participants after the training, giving the opportunity to take advantage of individual consultations with trainers.
We guarantee highly qualified coaching staff and the highest quality training services. We will make sure that you are fully satisfied with our services . we look forward to doing business with you
Dr. Michael Porter (1947 – ), American Author and Professor: “There is always a better strategy than the one you have; you just haven’t thought of it yet”
Online Marketing and Social Media
Online marketing is unquestionably the most dynamic and fast-moving field in marketing today. In line with recent advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. During this course we will guide you through the major trends that exemplify forward thinking, and which will continue to inspire great online ideas well into the future. We will look at international case studies and give practical examples that will help you master the key concepts and techniques of online marketing.
Traditional “push” marketing
- How marketing happened until the 90’s
- Recent shifts in the media landscape
- Where advertisers are now spending their money
Emerging trends and new media and promotional channels
- Changes in media consumption and usage
- The new wave – audience empowerment
- The era of “pull” marketing
The rise and rise of The Brand
The flexible marketing plan
- Auditing your current position – externally and internally
- Audience profiling, targeting and prioritisation
- Identifying and defining your precise marketing objectives
- Building your marketing strategy
The 4 P’s of marketing, and the new 7 P’s
- Communications objectives
- Refining your message
- Formats, platforms, messages, channels
Refining your own marketing strategies